Professional Development

 

Perhaps MUSE’s greatest strength is the professional development opportunities it provides its members. MUSE’s status as the only undergraduate marketing club gives the chapter the opportunity to work closely with Penn’s Career Services, the Wharton School’s Marketing Department and the MBA Marketing Club. MUSE has a history of putting together successful speaker events and panels, and our annual MARC (Marketing and Retail Conference) brings in a wide variety of companies and always enjoys praise from all stakeholders of the conference. Over time, there has been greater demand for marketing implementation opportunities, and this year the chapter will expand the number of interactive and hands-on experiences it provides its members. Ultimately we hope to educate and help build the individual foundations for those who hope to pursue a career in marketing.

 

Goals:

  • To expose non-marketing majors to the opportunities offered in the marketing industry.
  • To participate in more national case competitions while involving more members in the American Marketing Association’s annual case competition.
  • To increase MARC company and student attendance

 

Community Service

 

While MUSE started as an academic organization focused on the professional development of our members, we recognize the need to give back to the community and embrace community service as another opportunity to apply our marketing expertise. Instead of holding traditional fundraisers for nonprofit and philanthropic organizations, MUSE has a dedicated Marketing Consulting Community Service subcommittee within our External Relations committee that will serve as business consultants for non-profit groups in the greater Penn and Philadelphia community. Applying our knowledge of marketing strategy to the business objectives of these nonprofits is a perfect alignment of interests as MUSE members are always looking for real-life marketing opportunities and as marketing strategy consulting is usually an expensive service that most local nonprofit organizations cannot afford.

 

Goals:

  • To pilot a small number of marketing-related consulting initiatives with non-profit and local Philadelphia companies
  • Allow underclassmen to gain practical experiences in marketing
  • To develop at least one partnership that will be sustainable for the future

 

Fundraising

 

Given MUSE’s large-scale rebuilding and renewal efforts, there is a need for a steady source of funds to support our chapter’s initiatives. To achieve a healthy revenue stream, MUSE will create a sponsorship program targeting alumni, local vendors and marketing companies. In the past, marketing companies participated in our non-conference events for free, but this year we will encourage these companies to sponsor the events in which they participate as MUSE is also delivering value to them by providing networking opportunities with the natural pool of marketing talent in our chapter and on our campus. MUSE will try to cover its overhead funds, such as printing, refreshments for meetings and dining options for professor luncheons and speakers, by forming marketing partnerships with local printers, food vendors and restaurants.

 

Goals:

  • To raise at least $4000 with a new sponsorship program
  • To formalize an alumni donation system
  • To partner with select local restaurants and vendors for MUSE events

 

Internal and External Communications

 

With the many ongoing events occurring at Penn campus, effectively updating the student body about MUSE events and opportunities poses a formidable challenge. As part of our rebuilding and renewal effort, MUSE will establish new formalized channels of communication within the Executive Board, with the MUSE General Body and with the Penn community at large.

 

Goals:

  • To keep students, faculty and external organizations and companies updated about MUSE events and marketing opportunities