The 2007 UPenn Collegiate Marketing Conference

The University of Pennsylvania's American Marketing Association Chapter and the Philadelphia AMA is proud to bring you the 2007 UPenn Collegiate Marketing Conference.  Located at the premier undergraduate business school in the world, the conference seeks to bring together marketing-oriented college students with a collection of leading Wharton Marketing Professors, as well as some of the top experts in the industry.

The 2007 UPenn Collegiate Marketing Conference will be a day of Speaker Sessions, Marketing Case Competitions, and Networking with Marketing Corporations, all surrounding the theme of "No Rules Marketing".  This theme revolves around the fact that with the rise of new technology as well as innovative research, the old marketing definitions and rules have either evolved or disappeared completely.  Thus, the 2007 UPenn Collegiate Marketing Conference endeavors to introduce attendees to revolutionary concepts within various areas of the marketing field, redefining what you thought you once knew.

*NOTE: You will be asked to rank your preference for the speaker sessions, so please visit before you begin.  Also, you have the option of attaching your resume during registration.  Resumes will be placed into a Resume Book and given to all the corporate sponsors.

Schedule of the Conference

- List of all Seaker Biographies

- List of all Speaker Sessions Descriptions

- Case Competition Descriptions