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12.10.2009 | UNICEF: The Business of Doing Good: The Challenges of Marketing a Cause
Photos from the event
6:30 PM, Ben Franklin Room (2nd floor, Houston Hall)
This THURSDAY at 6:30 PM, in celebration of Human Rights Day, MUSE and Penn for UNICEF will host a discussion with UNICEF's Director of Public Policy & Advocacy, Mark Engman. Mr. Engman has worked for USAID, as a legislative assistant to Senator Ben Campbell, as well as on high-level public policy projects in DC.
Mr. Engman will discuss his advocacy work and the challenges that many nonprofits face in marketing their causes. He brings an especially unique pers! pective as a Wharton alumnus!
We will also be hosting a panel discussion with professors Femida Handy and Devesh Kapur, who have a wide range of experiences in international aid and nonprofit leadership.
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12.08.2009 | Professor Peter Fader Lunch and Learn
12:00 PM, Marathon Grill
Professor Fader's expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as consumer packaged goods, interactive media, financial services, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.
Some of his current research includes modeling and forecasting the complete portfolio of products/services obtained (and dropped) by a customer over time, understanding the relationship between customer retention patterns and the overall value of an entire customer base, modeling the relationship between in-store movements and actual purchases by shoppers in a retail store, and trying to tease apart the intertwined influences of radio airplay, digital downloads, Billboard chart patterns, and album sales.
Professor Fader believes that marketing should not be viewed as a “soft” discipline, and he frequently works with different companies and industry associations to improve managerial perspectives in this regard. His work has been published in (and he serves on the editorial boards of) a number of leading journals in marketing, statistics, and the management sciences. He has won many awards for his teaching and research accomplishments.
RSVP to greend [at] wharton.upenn.edu
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12.03.2009 | Failure to Launch
Photos from the event
7:00 PM, JMHH 270
Join MUSE for a 2-part session exploring the exciting role of marketing in new product development! Wharton Entrepreneurship Professor Lawrence Gelburd will first lead an interactive case study, which will be followed by a Q&A session with the Gruskin Group on how to differentiate new products. The Gruskin Group is a brand development and consulting company that has worked with such clients as Verizon Wireless and First Atlantic in the past.
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12.02.2009 | Professor Stephen Hoch Lunch and Learn
12:00 PM, Marathon Grill
Stephen J. Hoch is the Patty and Jay H. Baker Professor and Director of Wharton's Jay H. Baker Retailing Initiative. Professor Hoch is internationally known for research on retail merchandising, assortment, pricing, and promotion strategy. He consults extensively with leading consumer goods manufacturers and retailers around the world, assisting them in focusing retail strategies and improving pricing and merchandising tactics via point-of-sale data.
Most recently, Professor Hoch's research offered retailers new insights into a valuable sub-species of shopper, the "cherry picker," a shopper who visits more than one store looking for the best price per unit. The study provided new details about the specific behavior and demographic characteristics of such shoppers, information that will help managers better formulate their approach to attracting discriminating shoppers.
A prolific scholar, Professor Hoch's research has been published in top-tier academic journals including the Journal of Marketing, the Journal of Consumer Research, Marketing Science and the Journal of Retailing. He also serves as an Associate Editor for Management Science, the Journal of Consumer Research and other leading journals, is a past president of the Association for Consumer Research, and has won numerous academic awards.
RSVP to greend [at] wharton.upenn.edu
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11.21.2009 | Focus Groups
4:00 PM, JMHH G86
Do you want recruiters from Microsoft to review your resume? Did you enjoy the opportunity to hear the SVP of Coca-Cola speak at WUMC? What’s been your favorite MUSE event this year? What do you want to see in the future? What companies do you want us to invite next year? Share your ideas for future events and MUSE initiatives this Saturday. Pizza will be served. Don’t forget to RSVP at daph [at] wharton.upenn.edu.
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11.07.2009 | Focus Groups
2:00 PM, JMHH G86
Join us for our focus groups this semester. Learn about a pivotal part of marketing research. Two different opportunities available.
Saturday, November 7th at 2PM in JMHH G86: Directed toward non-marketing students
Saturday, November 7th at 4PM in JMHH G86: Directed toward current MUSE members
Please RSVP and specify which event you plan to attend. Pizza and refreshments will be provided at both events.
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11.06.2009 | Wharton Undergraduate Marketing Conference
9:00 AM - 6:00 PM, Jon M. Huntsman Hall
Click here for more details.
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11.04.2009 | Diageo Brand Management
7:00 PM, JMHH 365
Join MUSE and MBA Professor, Rob Malcolm, in exploring the implications of brand management on the success of companies and products. Professor Malcolm held numerous VP and General Manager positions during his 24 year tenure at P&G. He later moved on to Diageo, the world's largest multinational beer, wine, and spirits company, where he served as the President for Global Marketing, Sales and Innovation.
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11.02.2009 | General Body Meeting
7:00 PM, JMHH G65
Join us for MUSE's second GBM of the year! Learn about exciting upcoming events in brand management, alumni networking, and membership while also learning about real-world marketing efforts. Pizza and drinks will be served.
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10.09.2009 | MUSE-a-thon Marketing Week: Libre Management
7:00 PM, JMHH G55
Libre Management and affiliate businesses have achieved a notable presence in the nightlife and restaurant industry with popular ventures such as Cuba Libre, Shampoo, and 32 LUXE Lounge. Join MUSE in welcoming Barry Gutin, the CEO and President of Libre Management LLC, who will be sharing Libre Management's successful marketing approach.
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10.08.2009 | MUSE-a-thon Marketing Week: Garfield Group presents Integrated Marketing Communications
7:00 PM, JMHH F86
The founder of Garfield Group, Larry Garfield, will be presenting on media and marketing communications and speaking about his professional experiences after graduating from Penn.
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10.07.2009 | MUSE-a-thon Marketing Week: Nielsen Company Presentation
6:00 PM, JMHH 260
Join MUSE for James Russo, Nielsen's Vice President of Global Consumer Insights in a talk about marketing and the global economy.
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10.06.2009 | MUSE-a-thon Marketing Week: Job Shadowing Trip to Diageo
12:00 PM - 6:00 PM, NYC
Diageo is the largest multinational wine, beer, and spirits industry in the world. Brands include Smirnoff, Ciroc, Sterling Vineyard, Captain Morgan, Ketel One, Guinness, Johnnie Walker, Bailey's, Seagram's, Tanqueray, etc. We will be meeting with their CMO and Senior VP of Marketing Services and Consumer Planning and Research.
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10.05.2009 | MUSE-a-thon Marketing Week: USPS presents Direct Marketing
6:00 PM, JMHH 260
MUSE is collaborating with USPS to present an event on direct marketing. USPS representatives will cover their role in direct marketing efforts by major companies and offer insights on strategies and processes.
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