MUSE is the student-run, premier marketing organization at the Wharton School and the University of Pennsylvania. We are the primary source for students interested in marketing to gain professional experience and access resources within the industry.
Founded in 2006, MUSE (the Marketing Undergraduate Student Establishment) is Penn’s premier marketing club and the 2025 International Platinum Chapter of the American Marketing Association. As a student-run organization, MUSE fosters a collaborative community for those passionate about marketing, strategy, and creativity. Our members gain hands-on experience through client consulting projects, campus-wide conferences, and interactive events that connect them to industry professionals and alumni. With a 1,500-person listserv and engagement across thousands of Penn students, MUSE continues to provide unparalleled opportunities to learn, grow, and lead.
To pursue our mission of providing professional marketing experience to the student body
To build a strong community of talented and creative people who are interested in marketing
To explore our inner passion for marketing and learn from one another
MUSE is excited to announce our brand new 5-part podcast series “Penn Grad Insights”, where we will be speaking with current Masters's students about their past work experiences, time at Penn, and more!
MUSE is the American Marketing Association’s chapter here at the University of Pennsylvania. The AMA Collegiate Chapters Council and Collegiate Chapters Division offers our chapters and members numerous opportunities for professional development. As a proud member of the AMA Chapter and 2025 AMA International Platinum Chapter of the Year, MUSE takes part in the AMA’s International Collegiate Conference every year and leverages this network to connect with more than 300 collegiate and professional chapters across North America.
Discover more about MUSE Board!
Learn about our committees and members!
Learn more about our major conferences, MARC and WUMC!
Interested in what we have done in the past?
